Aaron Maus
Founder and Chief Executive Officer (CEO)
The vision for Your Golden List was born from a personal mission. While caring for his mother, Aaron Maus experienced firsthand the overwhelming difficulty of finding trustworthy professionals during a time of need. This journey ignited his passion to create the one resource he wished he had, leading him to found the company and serve as its Chief Executive Officer.
Today, Aaron guides the company's overall strategy and growth, ensuring that its core mission—helping families navigate life's transitions with grace and clarity—is reflected in every aspect of the business. He brings over 15 years of experience in Therapy and Care Coordination, along with a Master's in Healthcare Administration, to his leadership role. This unique background provides him with an unparalleled understanding of the trust required between clients and service providers.
As CEO, Aaron leads the teams responsible for market outreach and building a national community of trusted businesses. He is dedicated to ensuring that Your Golden List remains the single, most significant resource for individuals and their families, turning his personal experience into a powerful tool for all.
Leo Martinez
Founder & Chief Operating Officer (COO)
Leo Martinez’s journey to co-founding YourGoldenList is one of passion and purpose. With a background in training professional athletes, a devastating knee injury prompted a career change that led him to his true calling: serving the senior community. This new path took him from the operational side of senior healthcare to leading marketing and sales for skilled nursing and senior living communities after earning his MBA.
As Chief Operating Officer, Leo is the architect of the company’s business and network operations. The deep connections he cultivated throughout the senior living industry are the bedrock of the YourGoldenList network. He leads the teams responsible for vetting and onboarding our trusted professionals, ensuring the accuracy and integrity of our real-time information.
Alongside his close friend Aaron Maus, Leo’s mission is to empower individuals and families by building the most reliable resource in the industry. His leadership ensures that the powerful vision of YourGoldenList is supported by seamless, efficient, and world-class business operations.
Jeff Nettles
Vice President of Product & AI Strategy
As Vice President of Product & AI Strategy, Jeff Nettles leads the division responsible for the design, functionality, and long-term vision of the YourGoldenList platform. With years of product management experience spanning both the medical and IT industries, he brings a unique expertise in bridging the gap between real-world user needs and sophisticated technical solutions.
Jeff's proven track record in developing workflow automation and advanced AI systems is now central to the platform's evolution. At YourGoldenList, he guides the product and innovation teams to anticipate the needs of our users. He is spearheading the company’s AI strategy, developing intelligent features that will redefine how people connect with trusted professionals, ensuring the platform is not just a list, but a lifelong resource.
Van Elliott
Vice President of Engineering
With a career forged at technology titans like Boeing, Silicon Graphics, and Hewlett-Packard Enterprise, Van Elliott brings an unparalleled depth of technical expertise to his role as Vice President of Engineering. He is the chief architect of the YourGoldenList platform, responsible for its development, stability, and future scalability.
Van directs the engineering teams that build and maintain our core infrastructure. His vast experience—from coding complex software to supporting mission-critical, million-dollar supercomputers—gives him a unique, end-to-end perspective on building resilient and powerful digital products.
He is dedicated to implementing cutting-edge solutions that can support millions of users, guaranteeing that the YourGoldenList platform is not only innovative but also exceptionally reliable. Van's leadership ensures that the trust our users place in us is backed by world-class engineering.
Sara Maus
Vice President of Quality and Trust